Niche callout — who this guide is for (5–10 words)
Free guide title — outcome-focused, what the reader will learn
INTRODUCTION
Intro section title — opening hook that names the reader's problem
Intro body — 2–3 short paragraphs naming the problem, validating the reader, and previewing what they'll get from this guide
THE AUTHOR
About the author title (e.g. 'About [Coach Name]')
KEY INSIGHT
Teaching Point 1 — title (the first key idea/shift)
Teaching Point 1 body — explain the idea, give an example, what it changes for the reader (200–400 words)
KEY INSIGHT
Teaching Point 2 — title (the second key idea/shift)
Teaching Point 2 body — explain the idea, give an example, what it changes for the reader (200–400 words)
KEY INSIGHT
Teaching Point 3 — title (the third key idea/shift)
Teaching Point 3 body — explain the idea, give an example, what it changes for the reader (200–400 words)
RECAP
Recap title — short heading for the summary section
Recap body — pull the 3 teaching points together in 1–2 paragraphs
NEXT STEPS
Next steps title (e.g. 'Your next steps')
Next steps body — 1–3 bullet-style actions the reader should take after reading this guide
TAKE ACTION
How to book the call — section title
How to book — short paragraph telling the reader exactly how to book a free consultation, what to expect, what they'll walk away with
THE SHIFTS
Shifts section title (e.g. 'The shifts you'll make')
"Shift 1 — FROM (old way of thinking, ~5 words)"
→Shift 1 — TO (new way of thinking, ~5 words)
"Shift 2 — FROM (~5 words)"
→Shift 2 — TO (~5 words)
"Shift 3 — FROM (~5 words)"
→Shift 3 — TO (~5 words)
READY TO BEGIN
Closing teaser — a warm, inviting sentence that makes the reader feel welcomed into the next step
Closing paragraphs — warm encouragement, a personal invitation to take the next step together, why this moment matters (~150 words)