Free guide title — outcome-focused, what the reader will learn

Curiosity hook 1 — a specific insight from the guide (5–10 words)

Curiosity hook 2 — a useful takeaway that makes them want to download (5–10 words)

Curiosity hook 3 — a concrete insight from the teaching points (5–10 words)

Curiosity hook 4 — something they'll learn that feels valuable (5–10 words)

Curiosity hook 5 — hint at the outcome they'll get from reading (5–10 words)

Curiosity hook 6 — another specific, useful insight (5–10 words)